The Centers for Disease Control and Prevention has labeled underage drinking a major health concern. There are nearly 5,000 kids aged 12 to 20 who die every year from alcohol poisoning. The year 2010 saw 189,060 emergency room visits tied to underage drinking, with almost 77,000 of those kids being 12 to 17 years old. The alcohol industry claims they are not advertising in such a way to promote this kind of behavior, but if you look at the youth magazines, TV shows, music, and websites it tells a vastly different story. The industry is spending well over $2 billion per year just on advertising. According to research published in the Journal of the American Medical Association, those underage are consuming over 800,000 drinks per month, or 20 percent of the drinks sold. A Canadian survey that measured 7,726 students in grades 7-12 stated that two-thirds of the students admitted to drinking in the last year. Twenty-five percent of boys and 20 percent of girls reported binge drinking in the last year as well.