The effects of secondhand smoke have been well-documented, with many research studies showing the risks to exposure to other people's cigarettes. Now, however, it turns out that another potentially harmful effect may be tied to secondhand television exposure. While the effects of secondhand television are not directly impacting physical well-being as cigarettes do, it may be psychologically damaging. A study conducted in Fiji during the 1990s documented the effects of introducing the television to a community who had never been exposed to its images. Because television had not been used on the particular island, and because the culture was one that valued a robust physical shape, it was ideal for identifying the trends in disordered eating behaviors that followed television watching.